Soft Man · Emotional well-being

In order to heal,
you have to feel.

Soft Man is an emotional-wellness brand helping men explore their emotions, question what they were taught about masculinity, and practice healthier ways of relating to themselves and others.

We offer books, guided journals, practical reflection tools, and a paid community for honest conversation.

Created for men. Open to anyone.

Find your starting point Find free support

A space to feel.
A space to reflect.

A space to unlearn.
A space to reclaim.

Start with what you need

Choose your starting point.

You do not need to buy everything or join a program. Choose one starting point that fits where you are today.

Books & journals · Separate purchases

I want to reflect on my own.

Read an affirmation, write through what you feel, or try a practical reset when anger rises.

Explore books & journals Trackers & printables · Separate purchases

I want a simple daily practice.

Find a progress tracker or a printable reminder you can use in your everyday life.

Compare tools & formats Membership · $15/month

I want guidance and conversation.

Explore guided reflection resources and private discussions about emotions, relationships, and identity.

See what membership includes Mental-health & addiction resources · Free

I’m looking for support.

Browse the free resource hub for yourself or someone you care about. No purchase or membership needed.

Find free support resources

A few places to start

Books, journals & progress tools.

Choose something you can return to, not another expectation to live up to. See the details before deciding what is right for you.

Daily affirmation book

Soft Man 365

Read one dated affirmation at your own pace. Preview an excerpt before visiting Amazon.

Preview the affirmation book

Guided physical journals

Soft Man Era Journal

Name emotions, reflect on your responses, and set intentions. Compare covers and check-in counts.

Compare the journals

Progress trackers

Gold Star

Choose phone-based tracking, Notion, or a printable. Each format is a separate product.

Find your Gold Star format

All books & journals Affirmation cards, wall prints & weekly tracker

The person behind Soft Man

Meet LaShawn.

What began as writing through a difficult season grew into books, reflection tools, and a community centered on emotional honesty. Soft Man holds a simple belief: men should not have to abandon their humanity to prove their masculinity.

Read the story behind Soft Man Watch LaShawn’s conversation

Soft Man Membership

A space for men to do the work.

A place to explore what you feel, examine the beliefs behind your reactions, and have the conversations you were taught to avoid.

Start with guided reflection on masculinity, emotional intelligence, empathy, fear, and shame. Then explore your patterns, boundaries, and progress, privately or alongside others.

$15 USD / month

Four guided member resources to type into or print
Six private discussion spaces
Space to read quietly or participate at your own pace

Explore the membership

Renews automatically until canceled. No free trial. Books, trackers, and private coaching are not included.

Ready to join? Continue to paid enrollment

Reflection and community, not therapy, treatment, or crisis care. Free support resources remain available without joining.

Other ways to work on yourself

Mentorship & physical well-being.

Soft Man Mentorship

Practical one-to-one guidance for adults working on communication, career readiness, boundaries, and their next chapter. Review the six-month structure and inquire about founding-group availability.

Explore mentorship

House of KORVELL

A separate fitness destination for self-guided programs, virtual personal training, and personalized programming. Its products, scheduling, and service terms are separate from Soft Man Membership.

Explore House of KORVELL

In order to heal,you have to feel.